Endorsements by Chennai Super Kings

The owners didn’t buy teams and players just to play matches. They want to make profits (atleast in long run).

Just for fun, I’m going to list the endorsements by the Super Kings.

Aircel - Ungal Anni. Ungal Kural. (Your team. Your voice.)

A half page newspaper ad where 11 members of the team (Dhoni, Raina, Patel, Balaji, Hussey, Hayden, Muralitharan, Fleming and 3 others whom I can’t remember) in traditional tamil attire - shirt & veshti posing with folded hands.

I really liked that ad. Was spotted in newspaper before the IPL. Certain Bus Stops still sport that super kings ad.

Aircel - Golden Bat Contest

We need to buy a Rs 55 Golden Bat Recharge card and scratch the reverse. If the word ‘PLAY’ is printed, then you’re eligible to play wherein you need to write a slogan which will fetch you the reward.

You have Joginder Sharma, MS Dhoni (holding bat as if acknowledging the crowd after a 100) and Suresh Raina in the team jersey pose in the Ad.

Peter England Elite - Chennai Super Kings Collection

A nice Ad in newspaper where Ntini, Raina, Dhoni, Murali and Fleming pose casually for Peter England, the formal wear sponsor of CSK. They have launched Peter England Elite - formal, morning and evening collections.

Watch the event here: Chennai Super Kings and Peter England.

Reebok - Merchandises and Jersey

Right now the official site states that stuffs is ’sold out’ but Reebok will come up with the jersey and other merchandises. SRK opened a KKR - Reebok store in Kolkata recently and hopefully something on the similar lines will be in Chennai too.

It’s important for the sponsors that the team have a fan following and perform well.